Copywriting & Content Strategy
Since 2015, I've been working on a freelance basis to help brands effectively communicate with the audiences they want to reach. I especially love to help growing companies tell their stories effectively.
​
I CAN...
​
• Write engaging, friendly copy that drives conversions
• Collaborate with cross-functional teams to ensure a website's UX is top tier
• Write long and short form copy that's optimised for the specific channels - from Instagram posts to marketing emails
​
Past clients include Airbnb Plus, The Times Expert Traveller, Patch, Fy, Silly Greens, Allegra Events, and more.
Case Study
Patch
This fast-growing, London-based startup delivers plants and helps people take care of them. I was brought on in the company's early stages to take the lead on building brand identity and developing a holistic content strategy. I overhauled the entire website and blog, took the lead on marketing emails, and wrote scripts for branded videos (you can see one of those below).
Case Study
The Times Expert Traveller
I was hired by the company Tripsmiths as part of the launch team for The Times Expert Traveller - News UK's highly successful content-to-commerce venture. I produced high quality, SEO-rich editorial so support TET's exclusive tips and experiences.
Case Study
The London Coffee Festival
Hired by Allegra Events, I developed a holistic concept strategy to support the 2019 edition of the London Coffee Festival -  one of the most widely-attended events in the coffee industry. I wrote digital newsletters and SEO-rich website content, and co-edited the festival’s flagship magazine (print circulation 50 000).
