Copywriting & Content Strategy

Since 2015, I've been working on a freelance basis to help brands effectively communicate with the audiences they want to reach. I especially love to help growing companies tell their stories effectively.

I CAN...

• Write engaging, friendly copy that drives conversions

• Collaborate with cross-functional teams to ensure a website's UX is top tier

• Write long and short form copy that's optimised for the specific channels - from Instagram posts to marketing emails

Past clients include Airbnb Plus, The Times Expert Traveller, Patch, Fy, Silly Greens, Allegra Events.

Case study: Xen Accounting

Hired by this cloud accounting company to write all copy for their new website, ensuring all sections were SEO-optimised and translating complex accounting and cloud computing concepts to a B2C audience.

Case study: Patch Plants

As the sole in-house copywriter for this beloved plant delivery service, I defined the brand's millennial-friendly TOV. I wrote all comms and marketing materials, from direct marketing emails to web and social copy. I also wrote the brand's "plant bible" – a complete A-Z plant care guide, which meant making complex botanical phenomena digestible to a plant novice.

Case study: London Coffee Festival

I was hired on a short-term contract to produce content in support of the London Coffee Festival, one of the most widely-attended events in the coffee industry. I wrote all internal and external comms, including newsletters, SEO-rich website content, press releases, announcement bulletins and more. I also co-edited the festival's flagship magazine (print circulation 50 000).