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Copywriting & Content Strategy

Since 2015, I've been working on a freelance basis to help brands effectively communicate with the audiences they want to reach. I especially love to help growing companies tell their stories effectively. 

I CAN...

• Write engaging, friendly copy that drives conversions

• Collaborate with cross-functional teams to ensure a website's UX is top tier

• Write long and short form copy that's optimised for the specific channels - from Instagram posts to marketing emails

Past clients include Airbnb Plus, The Times Expert Traveller, Patch, Fy, Silly Greens, Allegra Events, and more. 

Services: Image

Case Study


This fast-growing, London-based startup delivers plants and helps people take care of them. I was brought on in the company's early stages to take the lead on building brand identity and developing a holistic content strategy. I overhauled the entire website and blog, took the lead on marketing emails, and wrote scripts for branded videos (you can see one of those below).

Services: Work

Case Study

The Times Expert Traveller

I was hired by the company Tripsmiths as part of the launch team for The Times Expert Traveller - News UK's highly successful content-to-commerce venture. I produced high quality, SEO-rich editorial so support TET's exclusive tips and experiences.

Services: Work

Case Study

The London Coffee Festival

Hired by Allegra Events, I developed a holistic concept strategy to support the 2019 edition of the London Coffee Festival -  one of the most widely-attended events in the coffee industry. I wrote digital newsletters and SEO-rich website content, and co-edited the festival’s flagship magazine (print circulation 50 000).

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Services: Work
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