Copywriting & Content Strategy
Since 2015, I've been working on a freelance basis to help brands effectively communicate with the audiences they want to reach. I especially love to help growing companies tell their stories effectively.
• Write engaging, friendly copy that drives conversions
• Collaborate with cross-functional teams to ensure a website's UX is top tier
• Write long and short form copy that's optimised for the specific channels - from Instagram posts to marketing emails
This fast-growing, London-based startup delivers plants and helps people take care of them. I was brought on in the company's early stages to take the lead on building brand identity and developing a holistic content strategy. I overhauled the entire website and blog, took the lead on marketing emails, and wrote scripts for branded videos (you can see one of those below).
The Times Expert Traveller
I was hired by the company Tripsmiths as part of the launch team for The Times Expert Traveller - News UK's highly successful content-to-commerce venture. I produced high quality, SEO-rich editorial so support TET's exclusive tips and experiences.
The London Coffee Festival
Hired by Allegra Events, I developed a holistic concept strategy to support the 2019 edition of the London Coffee Festival - one of the most widely-attended events in the coffee industry. I wrote digital newsletters and SEO-rich website content, and co-edited the festival’s flagship magazine (print circulation 50 000).